I produced a suite of paid media spots to promote New York Islanders single-game tickets, delivering both a generic ad and group-focused variations. I aligned creative with ticketing goals, cut high-energy edits in Premiere Pro with AE graphics, and delivered platform-ready versions with clear CTAs. The campaign showcased the in-arena experience while driving awareness and purchase intent across social and web placements.
Client
NY Islanders
Date
July 30, 2025
Services
Produce paid media spots promoting New York Islanders single-game ticket sales, including a generic version and group-focused variations, optimized for social and web placements.
Collaborated with the Video Production and Ticketing teams to align creative with offer details and brand guidelines. Edited in Adobe Premiere Pro with motion graphics in After Effects; delivered multiple aspect ratios and runtimes for paid distribution. Coordinated reviews and handoffs with marketing for copy, legal, and placement.
Build a concise, high-energy narrative that connects fans to the in-arena experience while keeping the call to action clear and immediate. Use a mix of recent game action, crowd moments, and identifiable players to spark recognition. Tailor copy, end cards, and supers so the generic spot drives broad awareness and the group versions speak directly to families, schools, and corporate outings.
Pulled and organized footage from recent games and fan activations, identifying the strongest openers, peaks, and payoffs for a :15–:30 cadence. Cut dynamic sequences that pair crowd sound and punchy beats with readable supers and clean end cards featuring dates, pricing language, and purchase path.
